About Us

Established in 1956, we are one of the longest established dealers in the United Kingdom and Europe.

With over 60 years continuous trading we've amassed a huge knowledge and we are pleased to share our expertise with our customers - from hobbyists to educational authorities.

We are very proud to be one of the longest established sewing machine dealers in the UK. We have been Bernina agents since 1957, Pfaff agents since 1958 and Husqvarna and Viking agents since 1959.

Visit our showrooms and see the latest technology in action as well as examples of work that can be produced.

Best prices

Online and mail order sales covering all areas in the UK including Ewell, Southall, Horndean, Battersea, Epsom, Birmingham, Tunbridge Wells, High Wycombe, Witney, Loughborough, Winchester, Salisbury and Eastleigh.

As well as unrivalled customer service we guarantee the best prices on the internet for:

BERNINA + PFAFF + HUSQVARNA-VIKING + SINGER + SILVER VISCOUNT + HORN CABINETS and CHAIRS

Terms and Conditions of Sale

Showrooms in Reading and Guildford

We're easy to find:

Reading showroom	Guildford showroom
Sewmaster Sewing Machines 3 West Street Reading Berkshire RG1 1TT UK	Sewmaster Sewing Machines 26 Chertsey Street Guildford Surrey GU1 4HD UK
Reading 0118 957 1845	Guildford 01483 567609

Opposite the old Primark store Opening Hours 9:00 to 5:00 Monday to Saturday	Opening Hours 9:30 to 5:00 Tuesday to Saturday (Closed Monday)